To celebrate a 2023 stacked with cracking sports creative - I've compiled my Top10 favourites. Be great to hear your comments along the journey over the lead up to Christmas.

#10 Paddy Power - I F***ing Hate Arsenal (2023)

Always admired the ballsy and brave culture at Paddy Power, and this spot from March captured a moment in time brilliantly. 

With Arsenal five points ahead of title rivals Man City, Spurs fans were staring down the barrel at the unbearable… Enter former Spurs legends Hoddle, Sheringham and Francis, with hilarious, previously unseen quality performances, declaring their life long love for City. Only for Darren Anderton to tell it straight, fronting up to how every Spurs fan was really feeling. 

A spontageous quick turnaround in order to grab the moment + went largely under the ad-world radar, however this was so on the pulse and the traction was massive. 

Hats off to the in-house team at Paddy Power. Your culture and brand allow you to knock it out the park year-on-year.