#7 Adidas - This is New Rugby (2023) 🇫🇷 

Too often focusing on power, size and clichés, it’s so good to see a fresh rugby spot that puts skill front and centre. Amateur players combine with french rugby’s finest (incl. Antoine Dupont, Damien Penaud and more) to perform the kinds of tricks and stunts usually reserved for a football campaign. Rarely has rugby looked this cool! 

If rugby in the UK truly wants to tap into the younger demographic it desperately seeks, we need to see more super star personality and spots like this.

Magic stuff from WAY//WeAreYoung agency in Paris.