#6 Nike - Flip the Game (2023)

This summer Nike brought us so many special local territory ads around the Women’s World Cup. With the superb "Flip the Game", Wieden + Kennedy remind us of the creative truth... If you can elevator pitch your concept in a sentence then you're onto a winner:-

"When Matilda’s golden girl Sam Kerr flips… Australia flips with her!"

Wonderfully self assured creative, executed with such fun, energy and flair by directing duo “@Alaska”. 

Goldfish flipping to Phil Collins! Happy Friday! Almost as good as a drumming gorilla.