#4 EA Sports FC - Triangles (2023)

It takes balls to rebrand a classic, but by creating a new triangular logo Uncommon Creative Studio have increased their customer pool by fusing the realms of virtual and reality football. Star rapper Dave articulates the connection that’s been staring us in the face for years. Well known to gamers as the control icon that appears above game players, the triangle is also the shape that has revolutionised things on the pitch again and again. And this ad brilliantly brings gamers, fans and players together in a relevant and honest cultural frenzy of mixed media editing.