#3 Fury v Ngannou - Rumble (2023) 🇸🇦 

Having made a lot of boxing ad in the past - too often you look back and ask, “what if!”

Yeah, it’s usually time, budget, talent access, better performances… So how good is it to see a full fat boxing ad featuring two mega stars and zero compromises. The huge impact of heavyweight boxing king Tyson Fury and former UFC heavyweight champ Francis Ngannou’s coming together was always going to seismic. So to deliver a range of dynamic, interconnecting and achievable scenarios held together by Betty Chung's “Bang Bang” is really cute and clever. Great to see a boxing spot with so much personality, that doesn’t take itself too seriously or feel over forced. 

Commissioned for rights holders by General Entertainment Authority / Saudi Media Company. Created by - Droga5 NY  Director - Seb Edwards